06 — Analyse / 06.02

Monthly analytics process

What should we do differently in the next video?

2 min read

At the end of every month:

On this page / 2
  1. —Your monthly analytics process
  2. —This creates a continuous cycle

Your monthly analytics process

  1. 01

    Identify your five strongest videos.

  2. 02

    Identify what they have in common.

  3. 03

    Review where viewers dropped off.

  4. 04

    Read the comments and save potential ideas.

  5. 05

    Identify which content generated the most shares, saves, followers and profile visits.

  6. 06

    Choose three things that worked and should be repeated.

  7. 07

    Choose three things you want to test differently.

  8. 08

    Use those findings to build your next 15 video content bank.

This creates a continuous cycle

01020304EVERYMONTH
  1. 01Create.
  2. 02Publish.
  3. 03Analyse.
  4. 04Improve.
Create again.